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GROWTH ON THE

FRONTIER

TAKES NERVE.

NOT AN AGENCY.

NOT FREELANCERS.

MOVES WITH YOU.

A LEAN GROWTH TEAM THAT

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You’ve built something real.

But turning it into steady, scalable growth?

That’s where most teams stall.

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You’ve got early momentum.

HeRE

ON

UP

We’re a lean, fractional growth team that plugs in like part of yours—bringing the strategic focus and hands-on firepower to turn traction into triumph.

We're here for self-funded startups to scaling teams backed by revenue, savings, or outside capital.

TRUSTED BY FOUNDERS BUILDING SERIOUS BUSINESSES.

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Most teams in the traction gap are stretched—on time, on clarity, on headcount.
We help you make smarter calls, move faster, and stay focused on what actually drives growth.

 

We work like part of your team—but with the flexibility and focus of a lean crew, not a bloated agency.
You get senior minds, startup pace, and modular engagement that fits your stage.

 

WHAT WE DO

Growth Strategy:
 

Funnel design, pricing, forecasting, customer insight

Funnel & Revenue Ops:
 

Automation, lifecycle flows, analytics, CRO

Brand & Messaging:
 

Sharpened positioning and conversion-first copy

Campaign Execution:
 

Content, paid, outbound, partnerships

ALWAYS 

EMBEDDED​

We blend marketing and financial strategy to grow your revenue—not just your reach.

WHY HOUP

We help you focus, move, and grow—without the overhead or the hand-holding.

MOST TEAMS TRY ONE OF TWO PATHS

01 The Big Gun

02 The Little Guns

You bring in a senior leader with a big-name CV, only to find:​

  • They’re all strategy, no execution—leaving the heavy lifting undone.

  • Their corporate mindset clashes with your agile, innovative culture.

  • They cost a fortune but fail to deliver ROI.

You assemble a crew of specialists and agencies, but it leads to:​

  • Disjointed efforts that hurt your brand and confuse your customers.

  • You spending all your time managing them instead of leading your business.

  • A ballooning budget with no clear results.

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WE'RE THE
THIRD PATH

A lean, senior-led team that embeds directly into your tools, your rhythm, your roadmap.
Fast to start. Easy to scale. Built for where you are.


We work best with founders who bring grit, humility, and the guts to lead through ambiguity.


We’ll match that energy—with clear thinking, fast action, and honest partnership.

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Process

 HELPING ENTREPRENEURS
IN THE BUSINESS OF DOING GOOD TO DO GOOD BUSINESS.
 

THE HOUP GROWTH JOURNEY

Every founder we work with is navigating the same stretch of rough ground—what we call the traction gap.

This isn’t about theory. It’s about mapping the path forward, testing it, and walking it—step by step.

HeRE

ON

UP

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The

HeRE

Report

 

Fast diagnostic to find your highest-leverage moves

“We don’t know what’s working.”

The

ON

Ramp

 

Clear strategy and testable roadmap to unlock repeatability

“We’ve tried things, but we’re not sure what to double down on.”

The

UP

Cycle

 

Fractional delivery team to scale what works—without burning out your own

“We know what to do, but don’t have the bandwidth to do it.”

WHAT IT FEELS LIKE TO WORK WITH US

  • We’re in your tools.

  • We join your standups.

  • We move at your speed.

  • And we care as much as you do.

YOU’RE NOT HIRING AN AGENCY.
YOU’RE EXTENDING YOUR TEAM—WITH SENIOR OPERATORS WHO’VE DONE THIS BEFORE.

WHO WE ARE

The Rebels Behind the Revolution

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We’re not here to cheerlead. We’re here to partner. Senior operators who think like owners—not vendors.

Meet the team that refuses to accept that growth has to be fragmented, purpose has to be unprofitable, or agencies have to be bloated.

PROOF IN THE RESULTS

Fearless Growth in Action

Gareth Mulholland, Founder, Eden.co.uk

"Eden's journey in ecommerce spans decades, yet our brand identity struggled to connect with customers effectively. Duncan and Stew's expertise unearthed past obstacles, offering clarity and strategic direction.

Their innovative approach yielded compelling and versatile brand assets, resonating with our audience and boosting confidence in sharing our story. Their input has been game-changing, laying a robust foundation for us to build on."

Trusted by Brands Who Break the Mold.

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