GROWTH ON THE

FRONTIER

TAKES NERVE

You’ve built something real. But steady, scalable growth? That’s where most teams stall.
We’re your embedded, fractional growth team — lean, senior-led & hands-on.

LET'S FORGE AHEAD

Turn your traction into real progress.

BRANDS CARVING REAL BUSINESS OUT OF THE WILDERNESS

"HOUP's strategic expertise, creative approach, and excellent execution have played a crucial role in establishing our brand."

- Kirsten Rees, Founder, All Being Wellness

NOT AN AGENCY.

NOT FREELANCERS.

THAT MOVES WITH YOU.

A LEAN GROWTH TEAM

Most teams in the traction gap are stretched: on time, on clarity, on headcount. We help you make smarter calls, move faster, and stay focused on what actually drives growth.

We work like part of your team—but with the flexibility and focus of a lean crew, not a bloated agency.

You get senior minds, startup pace, and modular engagement that fits your stage.

WHAT WE DO

We blend marketing and financial strategy into one lean growth system that scales your revenue—not just your reach.

Growth Strategy

Pinpoint what’s working and what’s worth it. Set your pricing, plan your funnel, and know exactly where growth comes from next.

Brand & Messaging

Make what you stand for clear — and easy to buy into. Sharpen your positioning and write words that convert, not confuse.

Funnel & Revenue Ops

We unify sales, marketing, and ops into one growth flywheel. Focus on the big wins first, test fast, and let profits fund your next move.

Campaign Execution

Run campaigns that pull in real customers — not just clicks. We build and launch the right mix of content, ads, and outreach.

ALWAYS

EMBEDDED

EXPLORE OUR APPROACH

WHY HOUP?

We help you focus, move, and grow—without the overhead or the hand-holding.

MOST TEAMS TRY ONE OF TWO PATHS:

01 The Big Gun

A senior name with a big CV.

Strategy happens. Execution doesn't.

No follow through - the work seems to land back on you.
Big company mindset slows your culture of innovation.
High cost. Low return.

02 The Little Guns

A patchwork of freelancers and agencies.

Lots of motion. Little momentum.

Patchy output confuses customers and weakens brand trust.
Hours managing chaos instead of driving growth.
Money leaks out. Pace stalls.

WE'RE THE
THIRD PATH

A lean, senior-led team that embeds directly into your tools, your rhythm, your roadmap.

Fast to start. Easy to scale. Built for where you are.

We work best with founders who bring grit, humility, and the guts to lead through ambiguity.

We’ll match that energy—with clear thinking, fast action, and honest partnership.

THE HOUP GROWTH JOURNEY

Every founder we work with is navigating the same stretch of rough ground—what we call the traction gap.

This isn’t about theory. It’s about mapping the path forward, testing it, and walking it—step by step.

"We don't know what's working or where to invest our time."

The

HeRE

Report

Our diagnostic to find your highest-leverage moves

"We’ve tried things, but we’re not sure what to double down on."

The

ON

Ramp

Clear strategy and testable roadmap to unlock repeatability

“We know what to do, but don’t have the bandwidth to do it.”

The

UP

Cycle

A fractional delivery team to scale what works, consistently

1

2

3

EXPLORE OUR APPROACH

YOU’RE NOT HIRING AN AGENCY.
YOU’RE EXTENDING YOUR TEAM—WITH SENIOR OPERATORS WHO’VE DONE THIS BEFORE.

HOW WE WORK

We’re in your tools.
From HubSpot to GA4, Airtable to Webflow, Figma to ThriveCart—we plug into your stack across marketing, ops, and product. No guesswork from the sidelines.

We join your standups.
We work inside your rhythms—showing up with clarity, context, and real skin in the game.

We move at your speed.

Whether it’s testing a new offer or fixing a broken funnel, we move fast, focus on what matters, and cut the drag you get with bloated agencies.

And we serve like true partners.

You bring the vision — we bring the strategy, execution, and commitment to make it real.

WHO WE WORK WITH

Founders and Heads of Growth

Early traction, but no repeatable system

Bootstrapped teams

Making every move count with limited headcount

Internal teams launching new offers

Moving fast under pressure

Equity-backed ventures

Ready to scale but not ready to build the whole crew in-house.

We’ve run this playbook with B2B SaaS, EdTech, direct-to-consumer, and purpose-driven brands who need traction to turn into repeatable revenue.

NOT SURE IF WE'RE THE RIGHT FIT?

THE REBELS BEHIND THE REVOLUTION

We’re not here to cheerlead. We’re here to partner. Senior operators who think like owners—not vendors.

Meet the team that refuses to accept that growth has to be fragmented, purpose has to be unprofitable, or agencies have to be bloated.

MEET YOUR TEAM →

Gareth Mulholland, Founder, Eden.co.uk

"HOUPs innovative approach yielded compelling and versatile brand assets, resonating with our audience and boosting confidence in sharing our story. Their input has been game-changing, laying a robust foundation for us to build on."