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MEET YOUR
TEAM
YOUR FRACTIONAL C-SUITE
(that actually delivers)
DUNCAN REID
Duncan is a strategic operator with a track record of scaling platforms, leading creative teams, and delivering performance with purpose.
At Wonderborn, he spearheaded the growth of an EdTech curriculum platform. At Integrity Music, he transformed WeAreWorship from a blog into a global subscription-based destination with 2.4M+ annual users.
Earlier in his career, Duncan led content strategy for Cineworld, WWF, and Dobbies at Immediate Media, and cut his teeth in the music industry with Chrysalis and Sony/ATV—negotiating syncs, managing rights, and connecting music to culture.
At HOUP, he brings a potent blend of channel fluency, commercial nous, and brand intuition—turning complexity into momentum.
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Selected Collaborations:
Wonderborn Studios • Integrity Music • WeAreWorship • Cineworld Cinemas • WWF • Dobbies Garden Centres • Chrysalis Music • Sony/ATV • Re-vived.com • U.S. EdTech & Music Startups
Core Strengths:
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Full-Funnel Growth & Digital Strategy
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Platform & Content-Led Product Innovation
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Cross-Disciplinary Leadership in Purpose-Driven Brands
BRANDS DUNCAN HAS HELPED GROW
JAMES HAMLIN
James is a battle-tested growth operator who’s scaled some of the most recognisable consumer brands across tech, media, and marketplaces.
From leading international Online marketing at Match.com, being Employee #1 at Seatwave, International GM at TaskRabbit - launching their IKEA partnership leading to the eventual acquisition & bringing Pre Lock down Growth back to Trusted Housesitters, James blends hard data with human insight. He’s equal parts CMO, coach, and builder—with a knack for helping founders find their market edge, tell their story, and scale what matters.
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At HOUP, he brings the kind of experience you usually have to acquire—literally.​
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Selected Collaborations:
Seatwave (acquired by Ticketmaster) • Match.com • TaskRabbit (acquired by IKEA) • WonderBill (Shell Energy) • Trusted Housesitters ($100 PE Valuation) • Tutorful • Wings Music Group (Advisor and Investor)
Core Strengths:
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Full-Stack Growth Strategy & execution
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Community building and event marketing
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Scale-Up Leadership & Cross-Functional Ops
BRANDS JAMES HAS HELPED GROW
STEW SMITH
Stew is a builder of beauty with backbone. A designer, photographer, musician, and brand strategist, he brings bold creative thinking and deep empathy to every project—leading teams, guiding vision, and executing end-to-end campaigns across sectors.
As founder of Common Good Studio and Creative Director for brands like ZONE3, Pressio, and Furious! Records, Stewart has designed brand systems that stretch from the wild outdoors to the inner lives of audiences.
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He’s rebranded global triathlon leaders, launched records to No.1, built charities into cultural movements, and directed creative that spans live events, product innovation, and deeply human storytelling. Whether crafting sensory brochures for green data centres, reimagining worship spaces, or rallying thousands through adventures like XCC and Muskathlon, Stewart leads with spirit, clarity, and just the right kind of rebellion.​
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At HOUP, he’s the calm fire—bringing structure to creativity, impact to design, and soul to every story we help tell.
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Selected Collaborations:
ZONE3 • Pressio • Martin Smith / Furious! Records • Integrity Music • !Audacious Church • Scripture Union • Fat Face • Cory Riverside Energy (OC01) • Rise Management Consultants • Muskathlon • 4M / XCC • Red Bull • EMI • Universal Music
Core Strengths:
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Creative Direction
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Brand Systems
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Human-Centred Design
BRANDS STEW HAS HELPED GROW
RYAN MUNN
Ryan is a commercial and impact strategist who helps innovators turn purpose into bankable growth. With a background spanning investment analysis, customer engagement, and impact design, he blends sharp financial acumen with a deep commitment to purposeful business.
Ryan coaches mission-led founders to align their market strategy, financial plans, and impact ambitions — always with an eye on real-world viability.
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From supporting startups on go-to-market and funding strategies to designing credible impact frameworks, Ryan’s approach is practical, empathetic, and future-focused. He’s worked across sectors — from ethical banking to tech — always helping leaders grow courageous, clever, and compassionate.
At HOUP, he brings the commercial clarity and strategic coaching that transforms big ideas into scalable movements.
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Selected Collaborations:
Vancity • Triodos Bank • BBRC • Yuup • Boom Satsuma • Wake The Tiger • Lovewell • Aster Foundation
Core Strengths:
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Finance
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Impact
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Commercialisation
BRANDS RYAN HAS HELPED GROW
